Google Analytics is an SEO’s bread and butter. I’m currently working my way through their awesome qualification program.
Aimed toward marketers, Google Analytics provides detailed statistics about a website’s traffic and traffic sources. In the Dashboard, you can view these statistics for any period of time of your choosing.
The menu on the left gives you access to even more detailed reports about your audience, traffic sources, content, and conversions.
The Audience report provides demographic information about your audience, including which country they visited from and which language they speak. It also reveals what platform and/or browser they used to access your site, and their behaviour on your website (how long they stayed for on average, how many pages they visited on average, etc.).
The Traffic Sources overview will tell you how many visitors to your website came from search engines, direct visits, social networks, or referring sites. Using this information, you can determine where you need to focus your efforts (e.g. if most of your visits are coming from social networks but very few are coming from search engines, that means your social media strategy is good … Read More