Things to Consider When Choosing an E-Commerce Platform

Selecting an e-commerce platform is one of the most important decisions you’ll ever make when establishing your online retail business. Considering the fact that there are seemingly endless choices when it comes to such platforms, picking just one can seem like a daunting task. Having said that, there are ways to narrow down your search and make your selection easier. By considering a handful of factors, you’ll be able to make an informed decision about which e-commerce platform to choose.


Your business may be at a certain point today, but it may grow or take a completely new direction in the near future. What you need is an e-commerce platform that is scalable so that it can grow and change along with your business. This type of flexibility is vital and is one factor that your chosen platform should deliver on. If the platform is not well-equipped, this can result in slow speeds and unresponsiveness, which will certainly turn off your visitors and send them somewhere else.


Obviously, your budget is an important component to consider. Ideally, you want to choose an e-commerce platform that fits into your budget and meets your financial situation. Of course, this can be a real balancing act, since you will likely want all the great features you can get from, but just as long as all those frills don’t blow your budget.

Esthetically Appealing

Your e-commerce site should be highly functional – that’s top priority. But, if possible, you want it to look good too. A great design can make a good first impression on visitors, and can even go so far as to transmit a subconscious message of professionalism and trustworthiness.

If having your site professionally designed is too expensive for you, your best bet is to go with a pre-made template from the e-commerce platform service provider you choose. This can cut out the cost of hiring an expert to design your site while still having the advantage of an attractive site.

Positive Consumer Experience

If your customers are having trouble navigating your site or finding what they’re looking for, your bounce rate could skyrocket. The arena of e-commerce is a very competitive one, and sophisticated customers want – and expect – a simple, streamlined experience. If your online store is too complicated to deal with, they’ll hit the back button just as fast as they got there.


Having solid support is of paramount importance, regardless of whether you’re a novice or a veteran in the world of e-commerce. The platform you choose should ultimately offer a robust support system that’s readily available and easily accessible.

Be sure that the platform you select encompasses all the above features in order to maximize your odds of success with your online business!… Read More

7 Killer Ecommerce Banner Marketing Tips to Boost Your Business

Who doesn’t desire to enhance his business? Who doesn’t wish for increasing his listeners? Most probably everybody like. But how you can achieve them. Do you have any strategy to boost your business? We have some tips that will satisfy your business.

At present time Ecommerce marketing is really tough. Within the seemingly constant competition, extend, and changeable high-quality customers can seem as so challenging. E-commerce, like as any other business, needs an effective marketing policy. As much as eCommerce defeated geographic limitations, providing you almost limitless reach, which ultimately brings about unlimited competitors. Therefore, it is essential to have a robust marketing plan that will set you away from all other online businesses out there.

Another immense way of measuring your eCommerce Marketing efforts is our banner ad design Analytics. Through using this, you can definitely promote your marketing probabilities.

We have put together seven tips that can assist you to come up the best marketing technique for your business. Simply follow these tips and definitely, your business will touch the steps closer to success.

  1. Adding Live Chat

Earlier than making any buying decision through using live chat, customers can ask questions or express concerns. This chance can enhance the conversion rate or ideal the customer shopping experience for your brand. Facilitating live chat on your site will also allow you find the minor and common difficulties experienced by consumers.

Deciding those problems can lead to an overall improvement in conversions. From a survey known that more than thirty-one percent of the online shoppers in the U.S. and UK believe that they are more possible to buy after taking advantage of the live chat feature on a site.

  1. Write for your audience

The excellent pieces of content are the ones that aimed at your key audiences.

Feel your customer: Realise their pain points, what gets them experienced, and what keeps them up at night.

A killer content is a solution for your audience’s needs and concerns!

  1. Join in on weekly hashtag themes like #Throwback Thursday

 At the time when you want to build your social media following, certainly, you need to be an active participant in the society. This indicates you need posting regularly, and also joining in on enjoyment weekly social media traditions that in the meantime have faithful listeners.

  1. Pin your own images (and others)

Never undervalue the worth of this image-distribution place. Initiate for posting your potential image assets like templates, info graphics, etc. on Pinterest and link them to your web pages for some important traffic.


  1. Keep social tabs on competitors

Facebook business pages permit you to follow other accounts via the Pages to observe characteristics. Follow your contestant and look what they post. At the same time see how of their posts get the most shares and likes. See what works and follow their lead.

  1. Step out on the streets

In an online age, something is happening like a natural and practising a little IRL marketing. Move onto school with the leaflet, Banner, … Read More

Effects of the digital graphic on comics: the case study of IronClawed

Since the beginning of the internet’s Era, everything slowly – or maybe not so slowly – started to change. New technologies started to soak almost every part of our lives.

This is true even for comics. Comics started to flourish in the period before the Second World War, with the famous American Action Comics and Detective Comics. After almost 80 years of history, something had to change even for comics.

Comics are a great and new way of expressions. They are visual, but with caption, so that it is easier and more direct than any other form of art. They are understandable by – almost – everyone, that is why they have such success, especially among the youngest.

Comics are capable of instill important messages in people without being boring or dreary.

Thanks to new technologies like graphic design programs and such, it became easier for people to express themselves through comics. The web is plenty of free software or apps for tablets that a newbie (or not) cartoonist can use for drawing.

Once the drawing are ready all that needs to be done is publish the comics. Cartoonists have various options, like joining an assigned website that can publish the artist’s strips; the other option is for them to open their own website and take care of everything, starting from the design of the website to the publishing of strips and so on.

An interesting case is that of Iron Clawed. It is a webcomic by artist named Ivan Jurkovic, a Croatian graphic design student. He opened his own website to publish and make the world aware of his work: a dystopic comic about a Second World War that has never had an end and still continues in 2014, focusing on the adventure of a team of three soldiers that have been sent on the front line for the very first time. Settled in a world where facing the war is an everyday issue, we keep on going adventure after adventure seeking for answers, wondering what is still going to happen.
These are the comic which we want to read about around the web.
It looks like that – due to new technologies – the art of comic is never going to die.… Read More

3 Qualities to Look for in a Web Hosting Service

Whether you’ve created a website for business purposes or to showcase your personal creativity, you’ll need to find a reliable hosting service. When shopping around for the right one, it’s important to remember that not all hosting services are created equal. Given the sheer volume of U.S.-based hosting companies, it’s only natural that some would be more accommodating than others – and as a site owner, it’s in your best interest to avoid getting stuck with a lemon. To ensure that you give your business to the right hosting service, keep an eye out for the following qualities.

1. Responsive Customer Service

Responsive, consistently-available customer service is among the foremost tenets of a good web hosting company. For example, Network Solutions offers all clients 24/7 support with actual technicians instead of automated machines. This ensures that no matter when you encounter a problem with your site, you’ll be able to receive the help you need. Companies like Network Solutions realize that technical issues don’t adhere to any schedule, thus facilitating the need for around-the-clock support.

2. Ability to Handle Heavy Traffic

If your site receives a steady amount of traffic, it’s imperative that the hosting service you choose be able to keep up. Unfortunately, despite their claims, some hosting services are ill-equipped to handle sites with heavy traffic. Having a lackluster company host a high-traffic website can prove disastrous for site owners, as it can lead to long times, frequent crashes and frustrated visitors. As such, any hosting service you give your business to should have a long list of satisfied high-traffic clients and be willing to stand by any lofty claims it makes with regard to speed.

3. Cost-Effective Hosting Plans

In light of how many options you have to choose from, you have every right to be picky when selecting a web hosting service. As a discerning consumer, it’s only natural that you’d want to get the best deal possible while getting the most for your money. Fully aware of this fact, Network Solutions makes a point of offering prospective clients an enticing array of cost-effective plans that are affordable on virtually any budget.

When searching for a dependable web hosting service, you’ll find no shortage of options. Unfortunately, a fair number of these companies are sorely lacking when it comes to amenities and customer service. For best results, take care to limit your options to companies that possess the previously discussed qualities.

 … Read More

Today I Will Take a Look at the Top 6 Free Seo Tools for Beginners

Google Analytics

Google Analytics is an SEO’s bread and butter. I’m currently working my way through their awesome qualification program.

Aimed toward marketers, Google Analytics provides detailed statistics about a website’s traffic and traffic sources. In the Dashboard, you can view these statistics for any period of time of your choosing.

The menu on the left gives you access to even more detailed reports about your audience, traffic sources, content, and conversions.

The Audience report provides demographic information about your audience, including which country they visited from and which language they speak. It also reveals what platform and/or browser they used to access your site, and their behaviour on your website (how long they stayed for on average, how many pages they visited on average, etc.).

The Traffic Sources overview will tell you how many visitors to your website came from search engines, direct visits, social networks, or referring sites. Using this information, you can determine where you need to focus your efforts (e.g. if most of your visits are coming from social networks but very few are coming from search engines, that means your social media strategy is good but your SEO could use work).

The Content report shows you which pages of your website are attracting the most traffic; you can see metrics such as the number of visits, average visit duration, bounce rate, and % new visits for each and every page on your website.

The Conversions report shows you how many of your goals (e.g. form submission, sales) have been completed and the conversion rate for each one. This is particularly useful if you’re running an e-commerce site.

All this information is very helpful for planning and tracking your Web marketing strategy.

Google Webmaster Tools

Google Webmaster Tools is a free service for webmasters that allows you to check and monitor the indexing status of your website. The many tools it offers allow you to:

  • Submit and check a sitemap
  • Check the crawl rate of your site
  • Get a list of internal, external, and broken links to your site
  • See what keywords people are using to find your site, and their click-through rates.

Perhaps the most useful of these tools for SEO purposes is the keywords tool. Whereas Google Analytics shows you total traffic to your website from search engines, Google Webmasters Tool shows clicks and impressions for each keyword separately. With this information, you can determine what keywords you want to target in your SEO or SEM campaigns.

For troubleshooting, Google Webmaster Tools provides a list of crawl errors and even allows you to Fetch as Google to see a page as Google sees it. This can be invaluable for figuring out why a page is performing poorly in search results.

Google AdWords Keywords Tool

Google Adwords is primarily used for creating paid search advertising campaigns, but its Keywords Tool has great applications for SEO. Similar to Google Trends, you can punch in a keyword … Read More